SATORI
2018 - 2020
Satori is a purified water brand enhanced with sRO mineral circulation technology, retaining essential natural minerals while ensuring purity through Japanese RO and UF filtration, UV sterilization, and Ozone treatment. The product promotes daily hydration for a healthier, more vibrant life.
From 2018 to 2020, as a Senior Art Director, I contributed to several key campaigns that helped shape brand awareness and emotional storytelling through impactful visuals and concept-driven narratives.
Campaign Highlights
A Little Satori, A Lighter Life – 2019
A vibrant and whimsical campaign inspired by the idea that staying hydrated helps lighten life’s worries. Through rich, colourful visuals, we portrayed a world where daily stress melts away, replaced by joy, motion, and freshness.
Key visual sketches
Final Key Visual
Music Video
Great Things Start From Small - 2018
This campaign encouraged young people to embrace small, positive habits - like drinking water - as the first steps toward bigger goals.
The message was simple yet powerful: well-being begins with self-care.
The message was simple yet powerful: well-being begins with self-care.
Key Visual sketches
Final Key Visual
TV Commercial
Love in Every Drop - 2018
A heartfelt corporate campaign spotlighting the people behind the product. From scientists to factory workers, every hand that touches Satori contributes care and commitment, adding real meaning to every bottle. We visualized this with warm, documentary-inspired storytelling.
Every step is filled with care.
Every project is nurtured with dedication.
Every product is distilled with passion.
Corporate Video
Lunar New Year 2019 - Special edition packaging
