AQUAFINA SODA - Launch Campaign
2021
To launch Aquafina’s new soda can, we crafted a lifestyle campaign targeting trendy, urban consumers. The soda was positioned as a key cocktail ingredient, elevating it beyond a soft drink into a nightlife essential.
Senior Art Director: Nick Nguyen
Hero KV with sleek product focus:
AQUAFINA SODA - NEW
Pure. Chic. Elevated
The pattern is inspired by the effervescent bubbles of Aquafina Soda - translating their energy and movement into a clean, geometric visual system for the Aquafina Soda launch campaign.
AQUAFINA MIXOLOGY RECIPE BOOKLET
A cocktail recipe booklet blending elevated photography and modern design to position Aquafina Soda as the base for stylish home mixology.
Each spread features a custom cocktail visualized through a floating ingredient installation, showcasing the drink’s components in an artful, dynamic composition. The soda can anchors the visuals, reinforcing product presence while embodying freshness and sophistication.
Final Artworks
Please click for zooming
GIF / Loop videos for social
Aquafina Vietnam International Fashion Week
Invitation, gift box
