NESTLÉ VIETNAM
Nestlé Lunar New Year 2015 - 2016
Inspired by low-poly 3d art direction, we created three main characters - Phuc (Happiness), Loc (Windfall), and Tho (Longevity) - symbolizing traditional Vietnamese New Year values. These characters accompanied the entire campaign, engaging in familiar festive activities that evoke the spirit of Tết.
Each character also represented a key Nestlé product: Phuc (Milo), Loc (Nescafé), and Tho (Maggi)—seamlessly blending brand presence with cultural storytelling.
Each character also represented a key Nestlé product: Phuc (Milo), Loc (Nescafé), and Tho (Maggi)—seamlessly blending brand presence with cultural storytelling.
Nestlé Breakfast 2015 - 2016
This campaign (2016) promoted Nestlé products as a core part of a healthy, delicious breakfast. The visual style was inspired by paper cut art, using bright colours and cheerful expressions to evoke an energetic, joyful morning vibe.
The visual concept featured a stylized hand making a food choice, illustrated to transform into a colourful rooster - a symbolic start to a bright and energized morning.
